By setting something off by itself, a person's eye moves directly to it because it makes them wonder why it is isolated; plus it is different than everything else going on in the composition.
Here is a picture used earlier in the blog which was edited to fit this concept. By taking one of the squares and inverting the colors, it has been made a point of interest. By isolating it from the group, it creates even more emphasis on it. It makes the viewer question why it is there.
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